Wednesday, August 24, 2016

Associations support CFPB’s eased privacy notice proposal

By J. Preston Carter, J.D., LL.M.

Trade associations are sending comment letters to the Consumer Financial Protection Bureau in support of the eased privacy notice requirements in the bureau’s proposed amendment to Regulation P. One letter was sent by the American Bankers Association, Consumer Bankers Association, Financial Services Roundtable, Independent Community Bankers of America, and Securities Industry and Financial Markets Association. Another came from the American Bankers Insurance Association.

CFPB proposal. The CFPB’s proposal would implement a December 2015 statutory amendment to the Gramm-Leach-Bliley Act providing an exception to the annual privacy notice requirement for financial institutions that: (1) provide nonpublic personal information about customers to nonaffiliated third parties only in a way that does not require affording customers an opt-out; and (2) have not changed information sharing policies or practices since the last time a customer was provided the privacy notice.

Alternative method delivery. The associations represented in the first letter support the exception to the annual notice requirement, and they also support the bureau’s proposal to eliminate the alternative online delivery method that was adopted in 2014. The proposed exception to the annual privacy notice requirement is simpler than the alternative method, according to the associations, and a bank that satisfies the conditions for the alternative delivery also would meet the conditions of proposed exception.

FCRA requirements. In addition, the associations support the CFPB’s proposed clarifications about the Fair Credit Reporting Act notifications that may be included in the annual privacy notice. The bureau’s proposal does not condition eligibility for elimination of the annual privacy notice on FCRA opt-out requirements. Also under the proposal, the FCRA notification requirement is satisfied if a financial institution includes information about the information sharing with affiliates required by the FCRA in its initial privacy notice, because the FCRA does not require an annual notice as long as the financial institution continues to meet the necessary requirements under FCRA.

Changes to information sharing practices. The letter notes that one of the conditions that a financial institution must meet in order to eliminate the annual privacy notice is that it must not have changed its information sharing practices. The associations agree with the CFPB’s determination that since the statutory changes address information sharing, changes to the categories of information collected or changes to data security practices do not affect whether a bank can eliminate the annual privacy notice. Given the current incidence of cyber security threats, the letter says, the emphasis should be on encouraging institutions to update and enhance information security.

ABIA letter. The ABIA stated that the privacy notice "mandate provides minimal consumer benefit, yet it imposes considerable cost to providers." The presence or absence of "opt out" disclosures in an institution’s privacy notice should not be a factor in the availability of the exemption from the annual notice requirement, according to the ABIA. Its letter also agreed that the exemption should be available to a financial institution that changes its privacy policy as to information sharing with, or use for marketing purposes by, affiliates, pursuant to the FCRA.

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